Translating the Bible into Media, Second Edition

Multimedia and technology have become important tools in effectively reaching audiences worldwide. Ministry organizations often emphasize the creation and dissemination of audiovisual products, but often without considering if the products fit the needs and media habits of the target audience. In this book, Ernst examines the strategic implications and advantages of a variety of media platforms, taking into account the needs, learning preferences and media habits of the audience, with an emphasis on building local ownership and sustainability.