Born Out of Crissis

Every business will face a crisis. The question is not whether-it is whether you will be ready.In an era of relentless disruption-demonetisation, GST upheaval, global pandemics, supply chain collapses, digital displacement India's 63 million small and medium enterprises have become the world's most battle-tested laboratories of resilience. They have no safety nets. No bailouts. No margin for error. And yet, they endure."Born Out of Crissis" is the definitive playbook for the Indian entrepreneur navigating permanent uncertainty. Drawing on three years of primary research, real MSME case studies, HBR-backed frameworks, and the ancient strategic wisdom of Chanakya, author Daven Sharda reveals the five disciplines that separate businesses that merely survive from those that become stronger through every crisis they face.This is not a book about avoiding disruption. It is a book about metabolising it-about building the kind of enterprise that uses adversity as fuel.Because in India, crisis is not the exception.It is the condition.And the businesses born from it are the most formidable on earth.