A Story is a Deal

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. <BR><BR>'Will Storr is a genius' Rory Sutherland<BR>'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant<BR>'Storr shares profound insights' Seth Godin<BR>'Whip smart, insightful and ridiculously entertaining' Jimmy Carr<BR>'Shows how storytelling is the key to success in business, politics and even personal relationships.' The Times <BR>____________________________________________________<BR><BR> Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. <BR><BR> With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.<BR>_____________________________________________________<BR><BR>'Intensely original and powerfully practical' Jonah Berger<BR>'A fascinating insight into the human mind' Levinson Wood<BR>'A very clever book that makes the reader feel cleverer with every page' Daniel Finkelstein<BR>'Powerfully persuasive and urgently practical' Bruce Daisley<BR>'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' Jack Dee

Hersteller:	Hachette Ireland
Kontakt:	info@hbgi.ie