Ethics Theory and Business Practice

In his ground-breaking new textbook, Mick Fryer offers students of Business Ethics clear explanations of a range of theoretical perspectives, along with examples of how these perspectives might be used to illuminate the ethical challenges presented by business practice. The book includes:

• Realistic scenarios which gently introduce a theory and demonstrate how it can be applied to a real-life ethical dilemma that everyone can relate to, such as borrowing money from a friend
• Real organisational case studies in each chapter which illustrate how each theory can be applied to real business situations. Cases include Nike, Coca Cola, BMW, Shell, Starbucks and GSK
• Pause for Reflection boxes and Discussion Questions which encourage you to challenge the established notions of right and wrong, and empower you to develop your own moral code
• Video Activities in each chapter with accompanying QR codes which link to documentaries, films, debates and news items to get you thinking about real-life ethical dilemmas

Visit the book s companion website for self-test questions, additional web links and more at: study.sagepub.com/fryer

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Mick Fryer has taught business ethics at Loughborough, Aberystwyth and Cardiff Universities. He has also written course material for the Open University. A varied career before starting academic work included 25 years as a senior manager and director in the private sector.

The old joke that business ethics is a contradiction in terms has some truth in it, but in this book Mick Fryer carefully shows us why such confusion is the beginning of wisdom. After all, if ethics was easy, it wouldn't be worth worrying about. So if you want an elegant book about some tough questions, this is the one for you. Martin Parker