The Startup Owner's Manual

More than 100,000 entrepreneurs rely on this book. <BR><BR>><BR>The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:<BR> Avoid the 9 deadly sins that destroy startups' chances for success<BR> Use the Customer Development method to bring your business idea to life<BR> Incorporate the Business Model Canvas as the organizing principle for startup hypotheses<BR> Identify your customers and determine how to "get, keep and grow" customers profitably<BR> Compute how you'll drive your startup to repeatable, scalable profits. <BR> <BR> <BR> The Startup Owner¿s Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

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