Creating a Brand Story

Use psychology to tap into your customers' inner narratives in order to create brand stories that really resonate.

Pat Jordan is a global brand consultant, academic and government advisor based in London, UK. As founder of The Worldwide Psychology Company, he advises the private sector and governments on issues of branding, marketing and strategy based on customer insights. As an academic, he is currently Professor of Design Psychology at Middlesex University and Professor of Branding at CEDIM, Mexico. He is a popular speaker and guest lecturer, speaking at conferences such as Forrester Marketing Forum, The Marketing Meet Up and the Market Research Society's Conference.